Privacy Policy
This Privacy Policy outlines how we collect, use, store, and protect your personal information when you access and use our online casino platform. We are committed to maintaining the highest standards of data protection in accordance with UK legislation, including the Data Protection Act 2018 and UK GDPR. By using our services, you consent to the practices described in this policy. Last updated: January 28, 2026.
Information We Collect
We collect various types of personal information necessary to provide our gaming services, ensure regulatory compliance, and maintain platform security. The scope of data collection is determined by the nature of online gambling operations and legal requirements imposed by UK gambling authorities.
| Data Type | Examples | Purpose |
|---|---|---|
| Personal Identification | Name, date of birth, address, phone number | Account verification, age confirmation |
| Financial Information | Payment methods, transaction history, banking details | Processing deposits and withdrawals |
| Technical Data | IP address, device information, browser type | Security monitoring, fraud prevention |
| Gaming Activity | Betting patterns, game preferences, session duration | Responsible gambling monitoring |
Legal Basis for Processing
Our processing of your personal data is based on several legal grounds under UK GDPR. We process data to fulfil contractual obligations when you register and use our services. Legitimate interests justify processing for fraud prevention, security measures, and marketing activities. Legal compliance requires us to verify customer identity, prevent money laundering, and maintain records for regulatory authorities. Where necessary, we obtain explicit consent for specific processing activities, particularly for marketing communications and promotional offers.
Data Collection Methods
Personal information is collected through multiple channels during your interaction with our platform. Direct collection occurs when you register an account, make deposits or withdrawals, contact customer support, or participate in promotions. Automatic collection happens through cookies, tracking pixels, and analytics tools that monitor your browsing behaviour and gaming activity. Third-party sources may provide additional verification data through payment processors, identity verification services, and fraud prevention systems.
Purposes of Data Processing
We process your personal information for various legitimate purposes essential to operating a licensed online casino. Account management includes user registration, authentication, and profile maintenance. Financial processing encompasses deposit handling, withdrawal requests, and payment verification. Regulatory compliance involves age verification, identity confirmation, and anti-money laundering procedures. Security measures include fraud detection, risk assessment, and account protection. Customer service covers support requests, dispute resolution, and communication management.
- Providing access to casino games and betting services
- Processing financial transactions and managing your account balance
- Implementing responsible gambling tools and monitoring
- Sending promotional offers and marketing communications
- Conducting security checks and preventing fraudulent activity
- Maintaining records for regulatory reporting requirements
Data Sharing and Disclosure
We share personal information with carefully selected third parties only when necessary for legitimate business purposes or legal compliance. Payment processors receive financial data required to handle transactions securely. Identity verification providers access personal details to confirm customer authenticity. Regulatory bodies may request information during investigations or routine compliance checks. Marketing partners receive limited data for promotional campaigns, subject to your consent preferences.
We never sell personal information to unrelated third parties or share data for purposes unrelated to our gambling services. All data sharing arrangements include strict confidentiality agreements and data protection requirements. Cross-border transfers occur only with adequate safeguards ensuring equivalent protection standards.
Cookies and Tracking Technologies
Our website employs various cookies and similar technologies to enhance user experience and platform functionality. Essential cookies enable core features like account login, game loading, and transaction processing. Performance cookies collect anonymous usage statistics to improve website performance and identify technical issues. Functional cookies remember your preferences, language settings, and customisation choices. Marketing cookies track user behaviour across websites to deliver targeted advertisements and promotional content.
You can manage cookie preferences through browser settings, though disabling essential cookies may impair platform functionality. Third-party cookies from payment providers, analytics services, and advertising networks operate according to their respective privacy policies. We regularly review cookie usage to ensure compliance with UK privacy regulations and industry best practices.
Data Security Measures
We implement comprehensive security measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. Technical safeguards include encryption protocols, secure socket layer technology, and regular security audits. Physical security measures protect servers and data storage facilities from unauthorised access. Administrative controls include staff training, access restrictions, and incident response procedures.
- SSL encryption for all data transmissions
- Multi-factor authentication for account access
- Regular security assessments and vulnerability testing
- Secure data centres with restricted physical access
- Employee background checks and confidentiality agreements
- Incident detection and response systems
Data Retention Policies
We retain personal information only for as long as necessary to fulfil the purposes outlined in this privacy policy or as required by applicable laws. Account information is maintained while your account remains active and for specified periods after closure. Financial records are preserved for seven years following the last transaction to comply with anti-money laundering regulations. Marketing data is retained based on your consent preferences and legal requirements.
When retention periods expire, we securely delete or anonymise personal information using industry-standard methods. Some data may be retained longer if required for ongoing legal proceedings, regulatory investigations, or legitimate business interests. We regularly review retention schedules to ensure compliance with evolving legal requirements and best practices.
Your Rights and Choices
Under UK data protection law, you possess several rights regarding your personal information. You can request access to personal data we hold about you, including details about processing purposes and data recipients. Rectification rights allow you to correct inaccurate or incomplete information. Erasure rights enable you to request deletion of personal data in certain circumstances, subject to legal and regulatory requirements.
- Right to access your personal data and processing information
- Right to rectify inaccurate or incomplete data
- Right to erasure in specific circumstances
- Right to restrict processing activities
- Right to data portability for certain information types
- Right to object to processing based on legitimate interests
- Right to withdraw consent for consent-based processing
Responsible Gambling and Data Use
We utilise personal information to promote responsible gambling practices and protect vulnerable customers. Gaming activity monitoring helps identify potential problem gambling behaviours, enabling early intervention and support. Deposit limits, session restrictions, and self-exclusion tools rely on personal data to function effectively. We may share information with gambling support organisations when customers request assistance or show signs of gambling-related harm.
Marketing communications exclude customers who have set strict spending limits or requested gambling restrictions. Data analysis helps us develop better responsible gambling tools and identify customers who might benefit from additional support resources.
International Transfers
While we primarily process data within the UK, some operations may involve international transfers to ensure service continuity and technical support. All cross-border transfers comply with UK GDPR requirements through adequacy decisions, standard contractual clauses, or other approved transfer mechanisms. We ensure equivalent protection standards regardless of processing location.
Payment processors, technology providers, and customer support services may operate from different jurisdictions, necessitating international data transfers. We maintain strict oversight of all international processing arrangements and require contractual commitments to UK data protection standards.
Contact Information and Complaints
For privacy-related inquiries, data protection requests, or concerns about our information practices, contact our Data Protection Officer through the designated channels provided on our website. We respond to all legitimate requests within one month, though complex cases may require additional time with appropriate notification.
If you remain unsatisfied with our response to privacy concerns, you have the right to lodge complaints with the Information Commissioner’s Office, the UK’s data protection supervisory authority. We encourage direct communication first, as we are committed to resolving issues promptly and maintaining customer trust through transparent data practices.